THE FOUNDERS

NOURISHED3 is the creation of YouTube beauty-entrepreneur, Annie Jaffrey and her partner, Mahmud Al-Smadi, a successful hair & beauty expert. They are on a quest for true wellbeing and on a mission to create the best skincare on the market by introducing a new way of approaching truly radiant skin health, from outside in and inside out.
Together they have developed clinically proven, nature inspired and crystal infused products to fall in love with.
“Our mission is to help millions of people discover their most radiant skin and high-frequency lives. We keep that at the forefront of our minds every day.”

It may not appear like it now, but I spent years fighting my own skin battles, in the form of acne and dull, tired skin. It was a journey of healing that often felt like it would never end. It really wasn’t until I started to understand how the food I was eating, the thoughts I was absorbing and the importance of daily self-care that I started to see - and feel - real lasting change.
We launched NOURISHED 3 in 2020 with a single mask and the belief that the individual has the potential to uncover their best skin from within. NOURISHED3 aims to offer you the sense of calm, clarity and flow that comes from skin that glows. Welcome to yours.
We’re so glad you’re here!