Made in Italy

It means our products are 100% formulated and manufactured in Italy, from research to production and packaging. 

For product development and research, we work with the leading laboratories in Milan.

Our commitment to sourcing ingredients, including natural actives, is rooted in our dedication to responsible practices. We carefully select our ingredients from esteemed producers and farms across Europe.

Embracing a Regenerative Beauty Philosophy
Our regenerative beauty approach goes beyond avoiding harm; it's about catalyzing profound positive change. We firmly believe that brands hold the power and responsibility to be a solution for the impact they create. Success, in our view, starts with a dynamic and all-encompassing strategy to enhance our planet.

Cherishing Our Environment
We hold a deep appreciation for our land. Our commitment involves safeguarding it, preserving it, and nurturing it to ensure its enduring prosperity.

Elevating Sustainability to Regeneration
Regenerative agriculture stands as one of the most potent solutions to counter the impacts of the climate crisis. It operates by embracing farming practices that not only enhance biodiversity, soil, and water quality but also actively reverse carbon emissions, not just reduce them.

• It involves a harmonious coexistence with nature.
  
• It actively works to undo the damage caused by climate change, starting from the ground up.
  
• It safeguards biodiversity, wildlife, and the cultural heritage of our land and its people.
  
• It transcends the realm of sourcing quality organic ingredients to encompass entire ecosystems, addressing the connections between climate change, food security, generational poverty, physical health, global well-being, mental health, and social equity.
  
• It represents the future of both beauty and business.

Ingredient Bans: The EU has banned or restricted the use of over 1,600 ingredients in cosmetics, while the US has banned or restricted fewer than 20. This means that certain substances deemed unsafe in the EU may still be used in cosmetics in the US.

No Animal Testing: The 2013 EU Cosmetics Regulation has a strong stance against animal testing for cosmetics and has banned such testing for cosmetic products and ingredients. In the US, while there are efforts to reduce animal testing, it is not entirely banned, and some products may still undergo animal testing. The EU also prohibits the sale of cosmetic products or ingredients that have been tested on animals, regardless of where the testing took place.

High Labeling Requirements: The EU has specific labeling requirements that mandate the inclusion of detailed ingredient lists, allergen information, and expiration dates on cosmetic products. The US has less stringent labeling regulations, which may result in less comprehensive information for consumers.

Market oversight: Legislation requires that every cosmetic product placed on the market in Europe is safe to use and regulated with rigorous testing and ongoing monitoring.

Learn more: Visit the official website of the European Union.

"Made in Italy" has long been synonymous with high-quality ingredients and exceptional standards in the world of beauty. Italy's rich history in the beauty industry, dating back centuries, has solidified its reputation for excellence.

Italian beauty products are celebrated for their commitment to quality, innovation, and luxury. This reputation is built on several key factors:

Cultural Heritage: Italy has a deep cultural appreciation for aesthetics and craftsmanship. This cultural emphasis on beauty and design is reflected in the care and attention given to beauty products.

Artisan Tradition: Italy has a strong tradition of craftsmanship, whether it's in fashion, art, or beauty. Skilled artisans take pride in creating products with precision and care, using traditional methods that have been passed down through generations.

Natural Ingredients: Italy's diverse landscape, from the lush countryside to the sunny coastlines, provides an abundance of natural ingredients. Italian beauty products often incorporate these high-quality, locally sourced ingredients, such as olive oil, botanical extracts, and mineral-rich waters.

Research and Innovation: Italian scientists and researchers have made significant contributions to the development of skincare and cosmetic products. Many Italian beauty brands invest heavily in research and development, staying at the forefront of beauty technology.

Fashion and Design: Italy is a global leader in fashion and design. This expertise extends to beauty products, where packaging and presentation are often as elegant and luxurious as the contents themselves.

Quality Control: Italian beauty products adhere to strict quality standards. The "Made in Italy" label signifies a commitment to product safety and efficacy.

Global Influence: Italian beauty brands, including well-known names like Gucci, Prada, and Versace, have a worldwide following. These brands are ambassadors for Italian beauty standards and quality.

Italy's beauty heritage can be traced back to the Roman Empire, where affluent citizens embraced elaborate skincare routines and indulgent baths.

The concept of skincare and cosmetics, including in the context of the Roman Empire, is rooted in ancient civilizations. While identifying the first Roman Emperor to create skincare products may prove elusive, it's clear that the Romans placed great importance on personal grooming and skincare. Roman women, in particular, were notable for their use of diverse beauty treatments and cosmetics. They harnessed natural elements like olive oil and herbs for cleansing and moisturizing, alongside creating cosmetics such as kohl for enhancing their eyes and rouge for their cheeks.

The Renaissance era marked a pivotal juncture in the history of cosmetics and perfumery, with Italy taking a leading role in pioneering these innovations. This rich tradition of Italian craftsmanship and an unbridled passion for beauty continued to evolve, leaving an indelible mark on the modern beauty industry.

Today, when you opt for a beauty product bearing the coveted "Made in Italy" label, you're not just choosing high-quality ingredients and standards; you're immersing yourself in a heritage of beauty that seamlessly blends tradition, innovation, and an unwavering commitment to accentuating one's natural allure. Italy's enduring beauty legacy serves as a timeless source of inspiration and influence, defining the gold standard for those who seek nothing but the very best in beauty and skincare.